Biologically Appropriate

Formulated from a prey model raw ratio, with a minimum of 95% muscle meat, raw edible bone powder and organs.

100% Human Grade

Every ingredient is guaranteed to adhere to the same quality and handling standards as food for human consumption.

Complete & Balanced

All of the micro and macro nutrients your pet needs to thrive, exceeding 3 international standards for pet food nutrition (AAFCO, FEDIAF & NRC).

Safe & Convenient

Each individually sealed patty is snap frozen with the latest technology to lock nutrients in and keep bacteria out.

The Gold Standard in Pet Nutrition

We have taken raw feeding and exceeded every quality and nutritional standard to create Proudi. Our complete and balanced recipes are biologically suited to the natural nutritional needs of dogs and cats. A human grade diet worthy of your fur family. Proudi® truly is- the gold standard in pet nutrition.

Raw Feeding

The future of pet food

Energy & Stamina

The highly nutritious prey model raw diet ensures our pets have consistent and healthy energy and stamina.

Healthy Skin & Coat

A human grade, high protein diet, rich in amino acids, fatty acids and zinc is ideal for coat and skin condition.

Muscle Tissue Growth

Quality raw protein contains lysine, an essential amino acid for muscle tissue growth and repair.

Strong Bones & Joints

Proudi's optimum balance of omega 3 and 6, and calcium and phosphorous is ideal for strengthening bones and joints.

Allergy Support

The elimination of processed foods, grains and meat meal by-products may assist dogs with allergy sensitivities.

Complete & Balanced

When you feed Proudi®, your pet is getting all of the nutrition they need, so there’s no need to feed anything else.

Natural Instinct - Backed by Science

Biologically Appropriate

Raw feeding is growing in popularity with the realisation that dogs’ and cats’ nutritional needs remain aligned with those of their predator ancestors. While they have evolved socially to live with humans, their short and acidic digestive tracts are adept at digesting raw meat, bone and organs. Proudi® is formulated as a biologically appropriate diet, mimicking the consumption of whole prey in the wild.

Raw Feeding

Proudi® for Dogs

When you choose Proudi®, you are giving your dog the gold standard in pet nutrition. A naturally nutritious raw diet with everything your dog needs to thrive. A Proudi® dog is a happy, healthy companion, living their absolute best life.

Raw Feeding

Proudi® for Cats

Proudi® is the carnivore’s diet your cat was always meant for. They will get everything they would in the wild from their hearty patties. A Proudi® cat is full of vitality, with the best opportunity to achieve outstanding health outcomes.

Proudi is available in the freezer section of all good pet stores.


Human Grade Ingredients


Real meat, organs and bone


Meat meal or by-products


Fruit, veggies or cheap fillers

The Home of Raw Feeding

Best Raw Diets