Biologically Appropriate
Formulated from a prey model raw ratio, with a minimum of 95% muscle meat, raw edible bone powder and organs.
100% Human Grade
Every ingredient is guaranteed to adhere to the same quality and handling standards as food for human consumption.
Complete & Balanced
All of the micro and macro nutrients your pet needs to thrive, exceeding 3 international standards for pet food nutrition (AAFCO, FEDIAF & NRC).
Safe & Convenient
Each individually sealed patty is snap frozen with the latest technology to lock nutrients in and keep bacteria out.
The Gold Standard in Pet Nutrition
We have taken raw feeding and exceeded every quality and nutritional standard to create Proudi. Our complete and balanced recipes are biologically suited to the natural nutritional needs of dogs and cats. A human grade diet worthy of your fur family. Proudi® truly is- the gold standard in pet nutrition.
Raw Feeding
The future of pet food
Energy & Stamina
The highly nutritious prey model raw diet ensures our pets have consistent and healthy energy and stamina.
Healthy Skin & Coat
A human grade, high protein diet, rich in amino acids, fatty acids and zinc is ideal for coat and skin condition.
Muscle Tissue Growth
Quality raw protein contains lysine, an essential amino acid for muscle tissue growth and repair.
Strong Bones & Joints
Proudi's optimum balance of omega 3 and 6, and calcium and phosphorous is ideal for strengthening bones and joints.
Allergy Support
The elimination of processed foods, grains and meat meal by-products may assist dogs with allergy sensitivities.
Complete & Balanced
When you feed Proudi®, your pet is getting all of the nutrition they need, so there’s no need to feed anything else.
Natural Instinct - Backed by Science
Biologically Appropriate
Raw feeding is growing in popularity with the realisation that dogs’ and cats’ nutritional needs remain aligned with those of their predator ancestors. While they have evolved socially to live with humans, their short and acidic digestive tracts are adept at digesting raw meat, bone and organs. Proudi® is formulated as a biologically appropriate diet, mimicking the consumption of whole prey in the wild.
Raw Feeding
Proudi® for Dogs
When you choose Proudi®, you are giving your dog the gold standard in pet nutrition. A naturally nutritious raw diet with everything your dog needs to thrive. A Proudi® dog is a happy, healthy companion, living their absolute best life.
Raw Feeding
Proudi® for Cats
Proudi® is the carnivore’s diet your cat was always meant for. They will get everything they would in the wild from their hearty patties. A Proudi® cat is full of vitality, with the best opportunity to achieve outstanding health outcomes.
Proudi is available in the freezer section of all good pet stores.
100%
Human Grade Ingredients
95%
Real meat, organs and bone
0%
Meat meal or by-products
0%
Fruit, veggies or cheap fillers
The Home of Raw Feeding
Best Raw Diets
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Our Environmental Journey
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Is it Safe to Feed your Dog or Cat a Raw Diet?
Safely feeding your dog or cat a raw diet is simple when you follow these three rules: Choose human-grade
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Transitioning your Dog or Cat to a Raw Diet
Transitioning your dog or cat to a raw diet is easy. Depending on the individual animal, it may require