Our Environmental Journey
We are all responsible for a better future
Two years ago, we embarked (excuse the pun) on a mission to create the best quality and nutritious food for dogs and cats on the market. Our aim was to spread the raw feeding movement further and wider, creating a generation of healthier dogs and cats and educated pet parents.
While the raw feeding movement is growing, as is awareness of environmental impact and the importance of minimising waste and carbon emissions.
We’re changing our packaging to reduce waste
Although a little sad, we have made the decision to say goodbye to our heart-shaped patties and introducing a new rectangular patty. By changing the shape, we are able to reduce the amount of plastic used in packaging, as well as significantly reduce production wastage and freight emissions.
We are implementing a soft-change, so you will see the new shape roll out over the coming months. This is to ensure all existing packaging is utilised, rather than sent to landfill.
Rest assured that despite this change, Proudi will continue to be made with love. We will continue to use the same snap-freezing technology to keep our nutritious patties safe and convenient for use, and our expertly formulated recipes will remain the same.
What it means for the environment
We estimate this change will result in a 30% reduction in plastic wastage as well as a significant reduction in carbon emissions. We are proud of our first step in a journey towards greater sustainability and a more significant environmental focus for our business.
In 2020, we will continue our pursuit of environmental improvement and aim to further reduce our impact through more innovative changes to packaging and production.
Why we use plastic at all
We continue to hold the safety of our consumers (the dogs and cats) with the utmost regard. By sealing our patties in individual plastic wrappers, we are assured that they can safely be defrosted in single servings for daily feeding.
Additionally, Proudi is 100% human-grade and therefore packaged and distributed using human grade methods. As is done with human-grade supermarket meats, we wrap our patties in plastic, reducing the risk of contamination of any sorts.
If you have any questions about this change and its effects, please don’t hesitate to contact us at email@example.com.